It looks like you have an older browser that is not supported by this site. Please click here to update.

2021 Virtual Assisted Living Symposium

November 19-December 3, 2021


2021 Virtual Assisted Living Symposium

Join us this November and get ready to gather insights from industry experts and thought leaders on key issues and trends impacting assisted living and independent senior living.  Some of the educational sessions include presentations on innovative activity programming, Medicaid LTSS and HBCS updates, assisted living top survey tags, how to reimagine the assisted living experience, creating a revenue engine and how to operationalize sales, motivating staff during a pandemic and how to create a home for those with cognitive and behavioral health impairments.



About the Symposium

The virtual format will be presented on a dynamic and intuitive mobile-friendly microsite and all content will be available for you to access on your own schedules from Nov. 19 – Dec. 3, 2021.

Attendee Registration

  • Member: Complimentary
  • Non-member: $150


The virtual event will offer 6 on-demand sessions totaling 6 CEUs approved for Indiana licensed Administrators, Indiana licensed Social Workers, and Indiana licensed Occupational Therapists.


Attendee Cancellation Policy

Attendee registrations are not eligible for refunds but a registration can be transferred to another person.

Attendee User Guide

Please access the Attendee User Guide for information on accessing the virtual platform, watching sessions, submitting event evaluations and accessing your earned CE certificate.



Ready to Register?

Ready to Register?


Nov. 13-Dec. 3, 2021

This has been an incredibly challenging time for both Residents and Care Givers with many unexpected challenges.  One of which is how to do activity programming.  There are so many changes – limitation of family visitation, providing activities in groups, vaccinated v. unvaccinated.  It gets so complicated.  This program addresses some innovative ways to think of activities facility-wide as well as specific ideas of ways to provide meaningful, engaging programming while abiding by all the regulatory requirements.  It focuses on maximizing the support systems that are in place and enhancing communication with families.

In this session Traci will discuss national trends, buying patterns, and what prospective residents and their adult children are looking for when considering personal care and assisted living options right now. While the pandemic may be coming to a close, the way people search for and buy is permanently changed. This session will empower you to: Dramatically improve inquiry to tour and tour to move in conversations through sales communication tactics that drive value and create urgency to move. Emphasize the impact of open-ended questions, listening and advising versus pleasing on the overall buyer experience and the speed of the sale. And lastly, discuss what objections really mean and how to eliminate them altogether for a seamless sales process.

The 90-minute presentation answers these three questions for our healthcare leaders:

  • What does operational sales mean and how does it work?
  • What five components are necessary for operational sales success?
  • What key tools and data measures are essential?

Participants will begin to think about sales training as only one component of a revenue-producing sales operation. They will look at the integration of systems, data tracking, internal relationships, sales culture, product, market segmentation, customer mindset and much more.

At the conclusion, attendees will be able to:

  • Describe the operational sales steps necessary to create a revenue engine.
  • Explain the different essential systems and components, how they work together and their value to an operational sales system.
  • Demonstrate the use of data sources, sales systems, coaching relevance, and marketing factors critical to sales preparation.
  • The workshop includes lecture, discussion, literary support documentation, table exercises and Q&A.

In order for nursing homes to succeed during, and after, the coronavirus (COVID-19) pandemic and this uncertain economic climate, it is more important than ever to focus on employee well-being and overall morale. It’s also time to help your team navigate the emotional and psychological challenges they’re currently facing because of the COVID-19 outbreak. How do you keep your staff motivated when they are physically and emotionally exhausted? How do you keep them engaged when they observe sadness and death almost daily? How do they maintain pride in the care they are giving, when news and social media have made nursing homes the “whipping post” for the nation? There is so much happening outside of our control right now, which leads to frustration, disconnection and low morale. But the lack of staff morale affects companies in more ways than expected. Overtly stressed and anxious employees result in poorer quality of work, as well as disengaged employees. And many times, it can even lead to a higher turnover rate. It is a challenging time for all of humanity, but especially for the healthcare professionals who work in long term care. HOWEVER, there is always HOPE! Come and listen as Cat shares successful tips and effective strategies on keeping your staff engaged and motivated. She continues to remind us that it is usually the “little things” that make all the difference in the world.

Ready to Register?