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2021 Virtual Assisted Living Symposium

November 19-December 3, 2021


2021 Virtual Assisted Living Symposium

Join us this November and get ready to gather insights from industry experts and thought leaders on key issues and trends impacting assisted living and independent senior living.  Some of the educational sessions include presentations on innovative activity programming, Medicaid LTSS and HBCS updates, assisted living top survey tags, how to reimagine the assisted living experience, creating a revenue engine and how to operationalize sales, motivating staff during a pandemic and how to create a home for those with cognitive and behavioral health impairments.



About the Symposium

The virtual format will be presented on a dynamic and intuitive mobile-friendly microsite and all content will be available for you to access on your own schedules from Nov. 19 – Dec. 3, 2021.

Attendee Registration

  • Member: Complimentary
  • Non-member: $150


The virtual event will offer 7 on-demand sessions totaling 6.5 CEUs approved for Indiana licensed Administrators, Indiana licensed Social Workers, and Indiana licensed Occupational Therapists.


Attendee Cancellation Policy

Attendee registrations are not eligible for refunds but a registration can be transferred to another person.


Ready to Register?

Ready to Register?


Nov. 13-Dec. 3, 2021

This has been an incredibly challenging time for both Residents and Care Givers with many unexpected challenges.  One of which is how to do activity programming.  There are so many changes – limitation of family visitation, providing activities in groups, vaccinated v. unvaccinated.  It gets so complicated.  This program addresses some innovative ways to think of activities facility-wide as well as specific ideas of ways to provide meaningful, engaging programming while abiding by all the regulatory requirements.  It focuses on maximizing the support systems that are in place and enhancing communication with families.

In this session Traci will discuss national trends, buying patterns, and what prospective residents and their adult children are looking for when considering personal care and assisted living options right now. While the pandemic may be coming to a close, the way people search for and buy is permanently changed. This session will empower you to: Dramatically improve inquiry to tour and tour to move in conversations through sales communication tactics that drive value and create urgency to move. Emphasize the impact of open-ended questions, listening and advising versus pleasing on the overall buyer experience and the speed of the sale. And lastly, discuss what objections really mean and how to eliminate them altogether for a seamless sales process.

The 90-minute presentation answers these three questions for our healthcare leaders:

  • What does operational sales mean and how does it work?
  • What five components are necessary for operational sales success?
  • What key tools and data measures are essential?

Participants will begin to think about sales training as only one component of a revenue-producing sales operation. They will look at the integration of systems, data tracking, internal relationships, sales culture, product, market segmentation, customer mindset and much more.

At the conclusion, attendees will be able to:

  • Describe the operational sales steps necessary to create a revenue engine.
  • Explain the different essential systems and components, how they work together and their value to an operational sales system.
  • Demonstrate the use of data sources, sales systems, coaching relevance, and marketing factors critical to sales preparation.
  • The workshop includes lecture, discussion, literary support documentation, table exercises and Q&A.

In order for nursing homes to succeed during, and after, the coronavirus (COVID-19) pandemic and this uncertain economic climate, it is more important than ever to focus on employee well-being and overall morale. It’s also time to help your team navigate the emotional and psychological challenges they’re currently facing because of the COVID-19 outbreak. How do you keep your staff motivated when they are physically and emotionally exhausted? How do you keep them engaged when they observe sadness and death almost daily? How do they maintain pride in the care they are giving, when news and social media have made nursing homes the “whipping post” for the nation? There is so much happening outside of our control right now, which leads to frustration, disconnection and low morale. But the lack of staff morale affects companies in more ways than expected. Overtly stressed and anxious employees result in poorer quality of work, as well as disengaged employees. And many times, it can even lead to a higher turnover rate. It is a challenging time for all of humanity, but especially for the healthcare professionals who work in long term care. HOWEVER, there is always HOPE! Come and listen as Cat shares successful tips and effective strategies on keeping your staff engaged and motivated. She continues to remind us that it is usually the “little things” that make all the difference in the world.

Recent design research publications acknowledge deficiency in understanding the cognitive and behavioral health population culture.  While there has been an increase in memory care design strategies, very little covers the full spectrum of cognitive impairment and behavioral health.  Those living with these challenges greatly depend on the culture around them.

The phrase, “Culture Eats Strategy for Breakfast” by Peter Drucker can be modified for Architects as Culture Eats Design Strategy Overnight.  With separate architectural design and operational management backgrounds, the presenters of this session will offer their candid perspectives based on their research and experiences designing these spaces and serving residents with cognitive and behavioral health impairments.

Collaborating on Byron Health Center’s design and construction for a new 170 resident home, they explored and implemented innovative and intentional designs to aid, support and reinforce Byron’s strong supportive culture.  Byron’s fundamental belief is, “We join each resident on their journey as guests in their home, advocating on their behalf.”  Discussing case studies, best practices and guiding principles, participants will understand how to create environments that promote and reinforce the strengths and abilities of all residents through research principles applied to design.


Learning Objectives

  1. Discuss researched environmental factors and conditions that impact the cognitive and behavioral well-being.
  2. Share case studies and successful examples of supportive environments for those aging with varying abilities.
  3. Review how culture can and should influence design strategies successfully for those living with cognitive and behavioral health impairments, instead of design dictating the culture.
  4. Share specific examples of intentional design strategies from a large facility that focuses on caring for those with cognitive and behavioral health impairments.

Ready to Register?